The North American esports organization TeamSoloMid (TSM) has entered into a cooperation agreement with the sandwich chain Jersey Mike’s that will span many years.
The two brands have entered into a cooperation agreement for three years to promote both brands in various ways, including the production of content, the giveaway of merchandise to fans, events, and chances for internships.
Fans will not only have the chance to win incredible gifts but Jersey Mike’s will also donate thousands of memberships and free subs to emerging streamers on Twitch as part of a project called “Subs for Subs.” The primary objectives will be the expansion of their audience and the provision of assistance toward their aim of becoming full-time content creators. On top of that, the TSM coaching app Blitz will have a Jersey Mike’s Blitz Arena built explicitly for the app.
A New Internship Program Is Being Created by TSM and Jersey Mike’s
Students attending TSM partner campuses, Jersey Mike’s university partners, and Historically Black Colleges and Universities (HBCUs) will have the opportunity to participate in a first-of-its-kind internship program as a result of this collaboration. The internship will give students a chance to gain practical experience in the gaming industry, including working at an event focused on esports.
Commenting on the transaction, TSM Chief Revenue Officer Stephan Cieplik, hired before the end of 2022, said, “This alliance represents everything our fans love, and it will leave them yearning for more!” Jersey We are excited to bring this collaboration to life with genuine activations that will allow us to engage with our fans, gaming enthusiast, and streamers. Mike’s dedication to quality and perfection is congruent with our ideals at TSM, and we look forward to working with him.
Rich Hope, the Chief Marketing Officer of Jersey Mike’s Franchise Systems, Inc., expressed his excitement about collaborating with TSM, a leader in the esports industry. Jersey Mike’s Franchise Systems, Inc. “By providing our internship program, we aim to nurture the next generation of esports stars and we joyfully offer our tasty subs to the TSM community.”
This is not the first time that Jersey Mike’s has entered the realm of esports through cooperation with another organization. Additionally, the company sponsored the North American League of Legends Championship Series (NA LCS) in 2018 during the Summer Split. As part of this sponsorship, the company provided host fan activations and the opportunity to redeem promotional codes for in-game items in League of Legends, such as Hextech chests and keys, as well as loot skins.