Brad “im_b_rad” is an Apex Legends caster. Lusher entered the fray in a hot-take Tweet by asserting that esports announcers are “the least important part of a broadcast and should be paid like it.” The Apex Legends caster im_b_rad’s hot-take on Twitter on June 11 ignited esports Twitter. The approach offended many people in the community because it downplayed the importance of commentating in esports production and placed casters at the bottom of the food chain—Esports quick thought. Casters should be compensated as if they are the least significant component of a broadcast. Production, administrators, and spectators are more crucial to a broadcast, according to im_b_rad.
The esports community and his colleague’s casters strongly disagree with the statement. As seen by the than 500 reactions and quote retweets the post has received as of the time of writing. Erik ‘DoA’ Lonnquist, a seasoned multi-esports broadcaster, said, “I think this might be the most ignorant thing I’ve read about not just esports, but broadcasting in general.”
Esports caster hot take ignites the community
Mitch’ Uber’ Leslie, a seasoned caster, also criticized the tweet, stating im_b_brad comes out as a “pick-me.”
“If you’re so eager to discredit the art of casting, simply undercut your competitors. More efficient and results in one less viewpoint on the internet that is complete nonsense,” he added. Even several esports players participated in the post-dunk. Michael’ neT’ Bernet, a player with The Guard Valorant, made an interesting comment, claiming that casters make highlights “even more special.”
“Great casting improves the fan experience. Because of how much more the casting accentuated the moment’s significance in the early CS highlights, I can still remember them, the pro player wrote. Alex ‘Goldenboy’ Mendez. Another influential figure in the esports broadcasting sector. He challenged the post’s assumptions by outlining the work he has had to perform as a caster during his career.
Goldenboy said, “I’ve had to block cameras for a program because production didn’t account for and wasn’t ready to change brake casters. “Due to ineptitude, I had to completely rewrite a run of the program hours before it aired online. I am aware that my value exceeds what I am compensated. Period.” Several individuals working in the background of esports production jumped in to add that. In contrast to other members of broadcast production, casters often put in countless hours of unpaid labor in preparation and video review sessions before matches.
One commenter contended that his article belongs more to the Apex Legends esports community than the larger esports ecosystem. However, Im_b_rad disagreed. Most other games I’ve seen have been live. He added, “It is more akin to traditional sports with no commentary in the venue, where casting, I think, is irrelevant as you cannot hear them and simply need a stage host.”
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